A central reporting hub through API connectivity. Manage end-to-end programmatic campaigns across display, video, TV & audio. Integrate all your data from Google DV 360. Extensive reports and metrics based on your business requirements can be obtained and delivered to your dashboard with our customizable API reporting feature. Integrate with your existing platform on a custom-built user interface of your choice. This eliminates the burden on advertisers and agencies from having to perform manual; recurring tasks and enables campaign managers to always keep an eye on the latest performance. The data can be sent to any BI-tool or data studio for data visualization. API stands for Application Programming Interface and enables applications, to retrieve advertising data from Google DV 360 on a regular basis.
Advertisers can add their programmatic advertising campaigns to their marketing dashboards through Google DV360 API provided by dJAX. This enables unique data addition to advertisers and also enhances options to handle data effectively.
Users can query more than 200 metrics, such as impressions, clicks, conversions and revenue. The available metrics also includes enhanced and specialized KPIs like unique cookie reach, impression share, and video companion clicks..
Advanced segmentation of data through cutting edge technology with multiple possibilities. Data segmented into vital segmentations under numerous dimensions such as insertion, order, campaign, line item and creative..
Effective and actionable reports for improving campaign performance can be accessed through API for better business performance. More than 15 types of reports can be delivered and also customized reports based on business needs are being made available.
The totally automated bidding process for reaching highest possible value for inventory along with ideal optimization for better reach and awareness of the brand. Gain access to cross-channel first-party data as well as Google’s third-party data partners.
Can be integrated with Google Marketing platforms without any hurdle and it de-duplicate conversions for more accurate attributions in the process. Remove repeated data entries and reduce error percentage while enhancing campaign performance.
Advanced bidding strategies can be formulated with precise performance reports. With data about audience engagement towards creative campaigns, a wide range of bidding strategies available in the industry can be selected that works best for any particular campaign.
Additional targeting options to reach a wider range of audience group without any barrier. Also based on campaign reach and demographic advance targeting options can also be implemented to improve operational performance.
Access campaign module through API, build and execute efficient cross-channel media plan through a single API. Combined view feature which allows you to see all elements of a campaign in the same place, making it easier to monitor performance and make changes accordingly. Enhanced access that can be provided to multiple clients by trade desks and agencies, display what metrics are needed for every client and optimize the performance.
Creative module access through API offers ease of operation to build and manage creatives. With API access format gallery that has multiple ad formats to select from and can be easily customized in Ad canvas to make an engaging and on-brand display, audio and video ads. For campaigns where you will be targeting multiple audiences, you can also create different variations of each ad and then target these towards the relevant audience. Tailored and data-driven/dynamic creatives are a great way to improve the performance of your programmatic campaigns due to their personalized nature.
Centralized audience view to build and manage a campaign audience without any hassle. The access to module through API offers control over the entire operation related to audience management. Easy to use with several advanced features offered by the API offers quick and in-depth audience analysis. Audience profile analysis through API allows you to combine first, second & third-party data to gain relevant insights about audience and build combined audience that is relevant to campaigns.
The DV 360 API from dJAX provided unlimited access to Insights module and the module contains all the information required to monitor campaign performance and media spend; there are over 65 dimensions and 145 metrics you can report on, and more than 20 types of reports available. All the data is accessible in real time and can build tables and graphs directly within the module, meaning, able to act quickly on insights and optimize your campaigns with immediate effect.
DV 360 API from dJAX allows marketers to access premium, brand-safe digital inventory and negotiate deals directly with top publishers and broadcasters within DV 360 Marketplace. There is a wider range of inventory in D&V 360 than in Google Ads, as well as advanced fraud prevention to ensure you are not spending money on invalid clicks or appearing on sites which might harm your brand.
Identify and reach the reports of insertion order that are driving better engagement. The use and adoption of DV360 API within bids and budgets allow efficiency in terms of cost, management and innovation. This allows the user to consider bidding higher or adding more budget to campaigns that have better engagement among the audience. Optimizing bids and budgets are highly effective when relying on conversions is not the best option. Because the conversion of a new campaign will be null or while analyzing a brand campaign.
Optimization of Site and Exchange targeting, site comparison based on engagement. Reports on engagement driven by all exchanges or sites assist in identifying the sites and exchanges that are driving a large number of Click-through or View-through sessions but very low engagement on site. Exclude or reduce budget/bids in DV 360 through API for low performing sites and exchanges.
Use the Creatives report to compare site engagement driven by all of your creatives. Optimize DV 360 creatives by increasing usage or creating new variations of those creatives that drive higher site engagement.