dJAX SSP adheres to the OpenRTB standards and introduces the Cost per impression (CPM). This has given a whole new outlook to the way to buying and selling digital inventory. RTB auctions are faster, more efficient and comparatively cost effective on both sides of programmatic. From App developers to website and blog owners could be a part of the RTB ecosystem. dJAX SSP enables publishers monetize their digital inventory. They can also choose the ad format and size that are suitable for their viewers, manage their revenue by defining bid floors and send out ad inventory offers to a number of demand sources.