The dJAX Data Management Platform(DMP) is a centralized platform that collect immense amount of data. The data can be a compilation of first party data, second party data and third party. The data collected is then categorized into various segments based on specific attributes. This data can be stored on the user’s server, which acts as a host. The processed data is used accurately and effectively to target audience across ad networks and ad exchanges.
DMP integrates with the ad networks, ad exchanges, Demand side platforms (DSP) and Supply side platforms (SSP).With the DMP, marketers are able to analyse the data and arrive at a baseline profile of the audience they want to target. Marketers also use the processed data to plan and automate their advertising. They can use the information to aid their cross platform advertising and make sure they get the most out of their campaign
By analysing the collected data like users interests, past purchases, clicks, response to specific offers; we can create custom user segments. A complete analysis and evaluation would be done with the collected data.
Segmentation simply means to divide the market into parts or segments, which are definable, accessible, actionable and profitable to gain potential growth. The collected data is then segmented based on the different visitor data attributes. Subdivision of a user into segments with similar characteristics such as location, interest, behaviours, device details, social behaviours and more
The collected and analysed data is then leveraged with networks and DSPs. Data is now transformed into information which would be in the form of advertising strategy or business strategy. The advertiser can target a specific group of audience who are potential customers, which makes them the target. Based on the requirements the criteria can be selected based on the macro or micro segments. Through this, marketers get real time insights on the demographic data, which they can use to channelize the ads to the right and potential audience. The DMP enables marketer to know their customers and audience even better, thanks to deeper and clearer insights.
Based on the collected third party data, intended audience attributes can be targeted
Integration with third-party audience data source to acquire anonymous data to achieve higher precision with targeting campaigns
Customized re-targeting campaigns that can be implemented based on collected data on the user’s specific activities and behaviours.Effectively manage campaigns across different networks/exchanges/publishers
Ensures the protection of data for publishers to monitor any kind of potential leakage
Better understanding of the type of users data from DMP. Also, control data assets, monitors its usage and increases the CPM.
DMP would be able to ingest data securely from the publishers’ sites, affiliated partners and combine all data on a single and centralized platform.