SSP & ad exchange add-on
Run your own programmatic marketplace.
Connect publishers and DSPs through OpenRTB auctions you control: floors, QPS limits, deals and reporting, without paying an exchange a share of every transaction.
Why it matters
Own the auction, not just the inventory.
Ad networks and large publishers use the exchange module to sell inventory to many DSPs at once, set their own rules, and keep the margin an outside exchange would take.
- IAB OpenRTB auctions
- Bid floors by publisher, placement, geo and device
- QPS controls per DSP
- Response time limits so slow bids don't hold up delivery
- Reports for admins, DSPs and publishers
Capabilities
Exchange-grade infrastructure
OpenRTB connections
Connect DSPs using the IAB OpenRTB protocol, with request and response validation.
Floors and rules
Set price floors and blocklists per seller, placement, advertiser domain or category.
QPS control
Limit queries per second per DSP so traffic goes where it's most likely to be bought.
Deals
Package inventory into private deals for specific buyers alongside the open auction.
Performance
Caching and compressed bid traffic keep auctions fast at high volume.
Invoicing
Manage publisher and DSP invoices with support for common payment methods.
FAQ
Common questions
What's the difference between an SSP and an ad exchange?
An SSP (supply-side platform) helps publishers sell inventory to many buyers. An ad exchange is the marketplace where the auction happens. DJAX's module can run as either: your own SSP for your publishers, or an exchange that other SSPs and DSPs connect to.
Which protocol do DSPs use to connect?
DSPs connect over the IAB OpenRTB protocol. Bid responses are validated, and DSPs that exceed the response time limit are dropped from that auction.
Why run my own exchange instead of using one?
You set the auction rules and floors, choose which buyers connect, keep the data, and don't pay a third-party exchange fee on every transaction.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.