Editions & pricing
Own your ad server. Pay once, not per impression.
Choose how you want to run DJAX AdServer: licensed on your servers, with full source code, or managed by DJAX. Every edition comes with installation, training and support.
Edition 1
License
For publishers and ad networks that want to run the platform on their own servers.
Pricing on requestOne-time license per domain
- Runs on your servers or cloud account
- Modules and formats you choose
- Free installation and integration
- 3 months of support included
- Training by chat and email
- Free upgrades for regular updates
Edition 2
Source Code
For companies building their own ad platform product and wanting full ownership.
Pricing on requestOne-time, full source code
- Everything in License
- Full source code of the licensed modules
- Modify, extend and rebrand freely
- Architecture and code walkthrough
- Optional custom development by DJAX engineers
- No per-impression or revenue-share fees
Edition 3
Managed
For teams that want the platform without running servers themselves.
Pricing on requestDeployment plus ongoing operation
- Everything in License
- DJAX deploys and operates the platform
- Hosting in a cloud account in your name
- Monitoring, updates and scaling handled
- Priority support
- Move to self-run at any time
Modules
What's in each edition
The core platform is always included. Formats and add-ons are chosen per deployment and priced in your quote.
| Module | License | Source Code | Managed |
|---|---|---|---|
| Core ad server (campaigns, targeting, reporting, billing) | Included | Included | Included |
| Display | Included | Included | Included |
| Mobile & In-App | Add-on | Add-on | Add-on |
| Video & CTV | Add-on | Add-on | Add-on |
| Native | Add-on | Add-on | Add-on |
| Performance & Affiliate | Add-on | Add-on | Add-on |
| Header Bidding | Add-on | Add-on | Add-on |
| SSP & Ad Exchange | Add-on | Add-on | Add-on |
| DSP | Add-on | Add-on | Add-on |
| AI Optimization | Add-on | Add-on | Add-on |
| Audiences (DMP / CDP) | Add-on | Add-on | Add-on |
| White-label branding | Yes | Yes | Yes |
| Source code access | No | Yes | On request |
Why ownership
The fees stop. The platform stays.
Rented ad servers charge for every impression, so your costs rise as you grow. A DJAX license is a one-time cost. After that, growth only costs you servers.
FAQ
Pricing questions
Why doesn't DJAX publish prices?
Every deployment combines different modules, volumes and integrations, so a fixed price list would be wrong for most buyers. Tell us what you need and we'll send a written quote, usually within two business days.
Are there per-impression fees?
No. License and Source Code editions are one-time purchases with no fee per impression or share of your revenue. The Managed edition adds a fee for running the platform, not a cut of your ad revenue.
What's included in support?
All editions include installation, integration help, training and three months of support, with extended support plans available.
Can I start with one module and add more later?
Yes. Most customers start with the core ad server and one or two formats, then add header bidding, exchange or AI modules as they grow.
Can I move between editions?
Yes. You can move from Managed to self-run, or upgrade a License to Source Code.
Get a quote for your setup.
Tell us the formats, modules and volumes you need, and where you want it hosted. We'll send a written quote.