Native ad server
Ads that look like they belong.
Native units take the look of the page around them: in-feed posts, content recommendations and sponsored listings, assembled from headline, image and brand fields.
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
Why it matters
Better experience, better performance.
Native ads usually earn more attention than banners because they fit the content. The native module assembles each ad from its parts and renders it in your own templates.
- In-feed, recommendation widget and sponsored listing units
- Templates that match your site or app design
- Headline, description, image, logo and call-to-action fields
- Clear sponsored labelling for transparency
- Programmatic native through the exchange module
Capabilities
Native, done properly
Template designer
Build native layouts that inherit your fonts, colours and spacing.
Asset-based creatives
Advertisers submit parts, not pictures, and the ad server assembles them per placement.
Content recommendation
Run 'recommended for you' widgets mixing sponsored and editorial links.
Sponsored listings
Promote products or listings inside search results and category pages.
Disclosure controls
Consistent 'Sponsored' or 'Ad' labels on every native unit.
Performance reporting
CTR, engagement and revenue per template, placement and advertiser.
FAQ
Common questions
What is a native ad server?
A native ad server delivers ads as separate assets such as headline, image and description, and renders them in templates that match the host site or app, instead of serving a fixed banner.
Can native ads be sold programmatically?
Yes. With the SSP and ad exchange module, native placements can be offered to DSPs using the OpenRTB native specification.
Is native suitable for retail media?
Yes. Sponsored product listings are a native format, and they're the backbone of most retail media networks.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.