Display ad server
Display advertising, served on your terms.
Traffic banners, HTML5 and rich media across every site and zone you manage. Sell direct, fill the rest programmatically, and keep every impression's data.
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
Why it matters
The engine behind web monetization.
Publishers and ad networks use the display module to run direct-sold campaigns, house ads and programmatic demand side by side, with one set of rules deciding what serves.
- Image, HTML5, rich media, text and third-party tags
- Zones and placements per site, section or page type
- Priority tiers: sponsorship, standard, remnant and house
- Competitive exclusions and companion ads
- Lazy loading and asynchronous tags that don't slow the page
Capabilities
Everything a display operation needs
Campaigns and line items
Book by CPM, CPC, CPA or flat rate with start and end dates, budgets, goals and delivery pacing.
Creative management
Upload or tag creatives, preview them in place, and rotate by weight, sequence or performance.
Inventory setup
Organise sites, sections and zones, set floor prices, and control which advertisers can appear where.
Programmatic fill
Add header bidding or OpenRTB demand so unsold impressions still earn money.
Viewability-aware delivery
Load ads when they're about to be seen and report on viewable impressions.
Advertiser self-serve
Optional portal where advertisers create campaigns, upload creatives and fund accounts themselves.
FAQ
Common questions
Can I sell direct campaigns and programmatic on the same page?
Yes. Direct line items and programmatic demand compete under one set of priority and pricing rules, so the most valuable ad wins each impression.
Does it support rich media and HTML5?
Yes. HTML5 and rich media creatives are supported, along with standard image ads, text ads and third-party ad tags.
Can I migrate from Revive Adserver or Google Ad Manager?
Yes. DJAX has migrated many Revive installations and can move advertisers, campaigns, zones and creatives. For Google Ad Manager, campaigns and inventory structures are mapped during onboarding.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.