Own vs Rent calculator
What does renting your ad server really cost?
Per-impression fees look small until your traffic grows. Enter your volumes to compare three years of SaaS fees with the cost of running your own ad server.
Estimated cost over 3 years
| Year | Impressions | SaaS fees | Servers |
|---|
This is an estimate, not a quote. It leaves out staff time, support and any custom work on either side. Get a real DJAX quote to compare.
Beyond the numbers
What ownership changes
Costs stop tracking traffic
With a license, doubling your impressions adds server costs, not platform fees.
Your data stays yours
Logs, audiences and reports live in your environment, not a vendor's.
Your roadmap
Add the features your customers ask for, instead of waiting for a vendor's release schedule.
FAQ
About this calculator
How does the Own vs Rent calculator work?
It multiplies your monthly impressions by your current ad serving fee per 1,000 impressions, grows traffic by your expected rate each year, and compares that with what servers would cost to run the platform yourself. The difference is the budget a one-time license can use while still costing less than renting.
What does a SaaS ad server usually charge?
Most SaaS ad servers charge per 1,000 impressions or requests, often with tiers and minimums. Rates vary widely by vendor and volume, so use the figure on your own invoice.
What costs does the calculator leave out?
Staff time, support contracts, integrations and custom development on either side. It's a first estimate. A DJAX quote gives you the real license cost to compare.
Compare with a real quote.
Send us your volumes and modules and we'll quote a license to put next to your current fees.