For ad networks
Run your ad network on technology you own.
Onboard publishers and advertisers under your own brand, trade direct and programmatic demand, and keep the margin that platform fees would take.
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
The challenge
What usually gets in the way
Platform fees grow with you
Per-impression SaaS pricing means your costs rise every time your network grows.
Limited control
Rented platforms decide the roadmap, the data you can access and the features you can sell.
Fragmented tools
Separate systems for ad serving, programmatic, billing and reporting create manual work and errors.
How DJAX helps
One platform for the whole network.
DJAX AdServer gives your network white-label portals for advertisers and publishers, direct and programmatic demand in one auction, and billing and payouts built in.
- White-label advertiser and publisher portals
- Direct, header bidding and OpenRTB demand in one decision
- Revenue share, payouts and invoicing
- Fraud filtering to protect your advertisers
- Your own servers, your own data
Recommended modules
What this setup typically includes
Display
Web inventory across your publishers.
Learn more →Mobile & In-App
App inventory with SDK and mediation.
Learn more →SSP & Ad Exchange
Sell to DSPs over OpenRTB.
Learn more →Performance & Affiliate
CPC, CPA and XML feed traffic.
Learn more →AI Optimization
Yield and pacing on autopilot.
Learn more →Editions
License, source code or managed.
Learn more →Getting started
From first call to live traffic
- 01
Discovery call
We look at your inventory, demand, volumes and where the platform should run.
- 02
Live demo
A walkthrough of the modules that fit, using scenarios like yours.
- 03
Deployment
Installation on your servers or cloud, branding, and integrations.
- 04
Go live and grow
Training, migration support, and new modules as your business grows.
FAQ
Common questions
Can I launch a new ad network with DJAX?
Yes. Many DJAX customers started their networks on the platform, with white-label portals for advertisers and publishers from day one.
Can publishers sign up themselves?
Yes. Publisher self-signup, site approval, tag generation and payout reporting can all be enabled.
How do I move from my current platform?
DJAX's team helps migrate advertisers, publishers, campaigns and creatives, and can run both systems in parallel during the switch.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.