DSP add-on
Buy media programmatically, on your own platform.
Agencies, trading desks and ad networks use the DSP module to bid on inventory across exchanges with their own strategies, audiences and margins.
Why it matters
Your buying logic, your margin.
Instead of paying a percentage to a third-party DSP, run buying on infrastructure you control, with your own bidding logic and your own data.
- Bid on inventory across OpenRTB exchanges
- Campaign budgets, pacing and bid strategies
- Audience, geo, device and contextual targeting
- Creative approval and brand safety controls
- Advertiser and agency reporting
Capabilities
Programmatic buying, under your control
Exchange connections
Connect to supply sources over OpenRTB, including your own SSP.
Bidding strategies
Fixed, dynamic and goal-based bidding with budget pacing.
Audiences
Target first-party segments from the audience module, plus contextual and geo data.
Brand safety
Domain and app blocklists, category exclusions and creative review.
Multi-client
Separate agency, advertiser and campaign accounts with their own margins.
Reporting
Spend, win rate, CPM, CTR and conversions by campaign and supply source.
FAQ
Common questions
Who needs their own DSP?
Agencies, trading desks and ad networks with enough spend that third-party DSP fees become significant, or that need custom bidding logic or data control.
Can the DSP buy from my own exchange?
Yes. The DSP and SSP modules can run together, so your buyers and sellers meet in your own marketplace, and you can still connect to outside exchanges.
Does it support private deals?
Yes. Campaigns can target deal IDs as well as open auction inventory.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.