Mobile & in-app ad server
Monetize apps and mobile web from one place.
Banners, interstitials, native and rewarded video in iOS and Android apps, plus mobile web, managed alongside your other formats with app-level targeting and reporting.
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
Why it matters
Mobile is where your audience is.
App publishers, ad networks and brands with their own apps use the mobile module to serve and measure ads in-app, with the targeting signals only a device can provide.
- SDK integration for iOS and Android apps
- MRAID rich media and IAB mobile formats
- Banner, interstitial, native and rewarded formats
- App, OS version, device model and carrier targeting
- Mediation with other networks to maximise fill
Capabilities
Built for app monetization
SDK and tags
Integrate with the SDK for in-app delivery, or use mobile web tags for browsers.
Rich media with MRAID
Expandable, interactive and video creatives that follow the IAB MRAID standard.
Rewarded and interstitial
Full-screen and rewarded formats with frequency caps that protect the user experience.
Mediation
Call other ad networks when your own demand can't fill, and keep the best-paying ad.
Device targeting
Target by platform, OS version, device model, carrier, connection type and location.
App reporting
See fill, eCPM and revenue per app, placement and format.
FAQ
Common questions
Does DJAX support both iOS and Android?
Yes. In-app delivery covers iOS and Android through SDK integration, and mobile web is served with standard ad tags.
What is MRAID?
MRAID (Mobile Rich Media Ad Interface Definitions) is the IAB standard that lets rich media ads interact with the app they run in, for example to expand, play video or close. DJAX supports MRAID creatives.
Can I mediate with other ad networks?
Yes. Mediation lets you call other networks when your direct and programmatic demand doesn't fill, so fewer impressions go unsold.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.