Performance & affiliate
Pay for results, and track every one of them.
Run CPC and CPA campaigns, affiliate programs and XML feed traffic with conversion tracking, publisher payouts and fraud filtering in the same platform as your display business.
Why it matters
When advertisers only pay for outcomes.
Performance networks and affiliate businesses need exact tracking, fast payouts and strong fraud protection. The performance module adds all three to the core ad server.
- CPC, CPA, CPL and revenue-share pricing models
- Conversion and postback tracking
- XML and search feed buying and selling
- Affiliate and sub-publisher management
- Click fraud filtering with configurable rules
Capabilities
Performance marketing toolkit
Conversion tracking
Pixels and server-to-server postbacks attribute conversions to the right click and campaign.
XML feeds
Connect to XML feed networks as a buyer or seller, and generate feeds from your own inventory.
Affiliate programs
Onboard affiliates and sub-publishers with their own logins, links and payout terms.
Smart rotation
Shift delivery automatically toward the creatives and offers that convert best.
Payouts
Calculate publisher earnings and manage invoices and payments.
Fraud filtering
Detect and filter suspicious clicks by IP, frequency, referrer and behaviour.
FAQ
Common questions
What pricing models are supported?
CPM, CPC, CPA, CPL, flat rate and revenue share, so direct, performance and affiliate campaigns can run side by side.
Can I buy and sell XML feed traffic?
Yes. The performance module connects to XML feed partners and can generate XML feeds from your own inventory.
How is click fraud handled?
Configurable filters flag or block suspicious clicks based on IP, frequency, referrer and behaviour patterns, and filtered traffic is excluded from billing.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.