For CTV & OTT
Monetize every stream, on every screen.
Serve ad pods into streaming apps, OTT platforms and FAST channels, sell premium video directly, and fill the rest with programmatic demand.
VAST · VMAP · ad pods · CTV-readyThe challenge
What usually gets in the way
Premium inventory, generic tools
Many platforms treat CTV like web video and lose the premium price TV deserves.
Repetitive ads
Without pod rules and frequency caps, viewers see the same ad again and again.
Fragmented demand
Direct deals, programmatic and house promos managed in separate systems.
How DJAX helps
TV-grade ad decisioning.
DJAX AdServer builds ad pods with competitive separation and frequency caps, and combines direct deals, programmatic video and house promos in one decision.
- Ad pods with slot and duration rules
- VAST and VMAP delivery for players and CTV apps
- Frequency caps and competitive separation
- Direct deals, programmatic and house promotions together
- Completion and reach reporting
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
Recommended modules
What this setup typically includes
Getting started
From first call to live traffic
- 01
Discovery call
We look at your inventory, demand, volumes and where the platform should run.
- 02
Live demo
A walkthrough of the modules that fit, using scenarios like yours.
- 03
Deployment
Installation on your servers or cloud, branding, and integrations.
- 04
Go live and grow
Training, migration support, and new modules as your business grows.
FAQ
Common questions
Can DJAX serve ads to FAST channels?
Yes. FAST channels and streaming apps receive ads through VAST and VMAP, with pods built to your break structure.
How are ad breaks filled?
Each break is filled from direct deals, programmatic demand and house promotions according to priority, price and pod rules.
Can I sell CTV inventory to DSPs?
Yes. With the exchange module, CTV and OTT inventory is available to DSPs over OpenRTB alongside private deals.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.