For publishers
Sell direct, fill with programmatic, keep the data.
Traffic your direct campaigns, let header bidding and exchanges compete for the rest, and see every dollar by page, placement and advertiser.
The challenge
What usually gets in the way
Revenue left on the table
Direct and programmatic demand decided in separate systems rarely picks the best-paying ad.
Slow pages
Too many ad scripts hurt page speed, and page speed hurts traffic.
Data leakage
Audience data shared with third-party platforms ends up benefiting someone else.
How DJAX helps
Every impression goes to the best buyer.
DJAX AdServer puts direct line items, header bidding and OpenRTB demand into one decision, and loads ads asynchronously so pages stay fast.
- Direct campaigns with priority and pacing
- Prebid-based header bidding wrapper
- Floors by placement, geo and device
- First-party audience segments
- Revenue reporting by page and placement
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
Recommended modules
What this setup typically includes
Display
Banners, rich media and HTML5.
Learn more →Native
In-feed and recommendation units.
Learn more →Header Bidding
Unified auction with Prebid.
Learn more →Video & CTV
In-stream and out-stream video.
Learn more →Audiences
Package your first-party data.
Learn more →AI Optimization
Smarter floors and pacing.
Learn more →Getting started
From first call to live traffic
- 01
Discovery call
We look at your inventory, demand, volumes and where the platform should run.
- 02
Live demo
A walkthrough of the modules that fit, using scenarios like yours.
- 03
Deployment
Installation on your servers or cloud, branding, and integrations.
- 04
Go live and grow
Training, migration support, and new modules as your business grows.
FAQ
Common questions
Can DJAX replace Google Ad Manager for a publisher?
Yes. DJAX handles direct campaigns, programmatic demand and reporting. Publishers usually switch to own their data and avoid platform lock-in. See our Google Ad Manager comparison for details.
Will ads slow down my site?
Ad tags load asynchronously and header bidding has timeouts, so content loads first and slow bidders are dropped.
Can I keep my current demand partners?
Usually, yes. Header bidding partners connect through Prebid adapters and DSPs through OpenRTB, so most existing demand relationships carry over.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.