Audiences add-on (DMP / CDP)
First-party data, ready for targeting.
Collect events from your sites and apps, build segments and lookalike audiences, and use them in direct campaigns and programmatic deals, without sending your data to a third party.
Why it matters
Cookies are fading. First-party data isn't.
Publishers and ad networks with their own audience data can package it into segments advertisers pay more for. The audience module makes that data usable in every campaign.
- Event collection from websites and apps
- Rule-based and behavioural segments
- Lookalike audience modelling
- Segment targeting in direct and programmatic campaigns
- Consent-aware data handling
Capabilities
From raw events to sellable audiences
Data collection
Tags and SDK events capture page views, actions and attributes you choose.
Segment builder
Combine behaviour, interests, geo and custom attributes into audiences.
Lookalikes
Find users who resemble your best converters to extend reach.
Activation
Use segments in line items, deals and DSP campaigns across formats.
Lead generation
Capture leads from ad interactions and pass them to your CRM.
Privacy controls
Respect user consent and keep data inside your own infrastructure.
FAQ
Common questions
What's the difference between a DMP and a CDP?
A DMP organises mostly anonymous audience data for ad targeting. A CDP builds persistent profiles of known customers across channels. DJAX's audience module covers the advertising use: collecting first-party signals and turning them into targetable segments.
Where is the audience data stored?
In your own deployment. The data isn't shared with DJAX or any other customer.
Can I sell audience segments to advertisers?
Yes. Segments can be offered in direct campaigns and attached to programmatic deals.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.