DJAX AdServer platform
One ad server for every format you sell.
Display, mobile, video, CTV, native and performance campaigns from one platform, with header bidding, OpenRTB exchange and DSP modules when you need them. Licensed, deployed on your infrastructure, and branded as yours.
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
How it fits
Your inventory in, your demand connected, your rules in the middle.
DJAX AdServer sits between the places you show ads and the buyers who want them. It decides which ad serves, records what happened, and bills for it.
Your inventory
- Websites
- Mobile apps
- Video players & CTV apps
- Games & digital screens
DJAX AdServer
- Campaigns & line items
- Targeting & frequency
- Decisioning & auction
- Reporting & billing
Your demand
- Direct advertisers
- Header bidding partners
- DSPs over OpenRTB
- Affiliate & XML feeds
Modules
Pick the formats and add-ons you need.
Every edition includes the core platform. Formats and programmatic add-ons are switched on per deployment.
Targeting
Put the right ad in front of the right audience.
Line items combine geography, device, operating system, browser, daypart, keywords, custom key-values, first-party audience segments and frequency caps. Forecasting shows the reach before you book it.
- Geo down to city and region
- Device, OS, browser and connection type
- Key-value and contextual targeting
- Audience segments from your first-party data
- Frequency and pacing controls per user, day or campaign
Reporting
Every impression, click and dollar, in real time.
Reports break down delivery and revenue by campaign, advertiser, publisher, zone, format, geo and device. Schedule them by email, export CSV, or pull them into your BI tools through the reporting API.
- Real-time dashboards for admins, advertisers and publishers
- Drill-down from network to placement level
- Scheduled and exportable reports
- Reporting API for BI and data warehouses
Operations
Built for teams that run ad businesses.
Roles and permissions
Separate logins for admins, sales, trafficking, advertisers and publishers, each seeing only what they should.
Billing and payouts
Prepaid and postpaid advertiser accounts, publisher revenue shares and invoice management.
Fraud filtering
Click and impression filtering with configurable rules to keep invalid traffic out of your numbers.
White-label
Your brand, your domain, your colours on every interface your customers use.
APIs
Manage campaigns, inventory and reporting programmatically, and connect your CRM or BI stack.
Your infrastructure
Runs on your servers or your cloud account, close to your users and inside your compliance rules.
FAQ
Platform questions
Is DJAX AdServer self-hosted or SaaS?
Both are possible. Most customers license it and run it on their own servers or cloud account, so the data and the ad serving costs stay with them. DJAX can also host and operate it for you as a managed edition.
Can I white-label it?
Yes. The admin, advertiser and publisher interfaces can carry your brand, domain and colours, so your customers see your platform, not ours.
Which formats does it support?
Display (image, HTML5, rich media), mobile in-app and mobile web (including MRAID), video and CTV (VAST and VMAP), native and text ads, plus performance formats for CPC and CPA campaigns.
Do I need every module?
No. Start with the core ad server and the formats you sell today, then add header bidding, SSP/exchange, DSP, AI optimization or audience modules when you need them.
How long does deployment take?
A standard deployment on your infrastructure typically takes days to a few weeks, depending on integrations and customisation. Custom builds are scoped with you before work starts.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.