Case Studies

 Case Studies/Cross campaign


Cross Campaign improves ROI with right customer reach through right device

Customer challenge

Leading industry in the Adtech ecosystem, Advendere provides a self-serving ad network with optimized technologies to enhance both online marketers and web publishers. With ad campaigns on the web as well as in mobile browsers, Advendere faced some challenges to get the desired results for the same campaigns in both mobile and web browsers. As the site is rendered in both mobile and web browser it is imperative to deliver campaigns that are effective in both mobile and web thereby increasing the campaign success.

Tailored approach

dJAX tailored approach allowed Advendere to improve the visitor experience by delivering engaging campaigns in both mobile and web browser. Cross Campaign, by dJAX, delivered the perfect solution that Advendere was looking for. It allows publishers to target users on web browsers and mobile browsers separately. By lining Cross Campaign to the rendering zone desired campaign results are always achievable. Depending upon the device the website is rendered; web or mobile ad will be delivered accordingly. A single campaign will have both the web-based and mobile based targeting and the same would be applied according to the device the ads are delivered.

Real-time results

Using dJAX adserver, cross campaign, Advendere witnessed better Return of Investment (ROI), stats clearly indicated the increase in ROI for every ad, by targeting the right user through the right medium. Improved reach of every ad campaign along with the proper engagement of potential customers, an ad campaign that suits both mobile and web browser with amplified engagement was made possible by dJAX Cross Campaign. Improved reach and engagement with better results are relatively easy to track and analyze.

dJAX adserver, a pioneer in the field work with publishers, marketers and agencies around the globe, irrespective of the industry, we deliver better performing ad campaigns with amplified audience engagement in every zone (mobile and web) from which the device is rendered. We are happy to help you with increased campaign performance across screens and platforms, Contact us