RO helps in improving the revenue of the company by predicting user behaviour at micro level through various means and in making the product availability based on consumer’s requirement. Provides clarity on customer expectations as it analyses specific needs of the customers and also helps in white labeling based on the requirement.
Helps in coming up with Competitive pricing strategy which would directly benefit you in sustaining/competing the market. Identifies new market areas to expand the business geographically which will eventually increase the revenue and will have much more benefit for the company on a long run.
Ad matching techniques help in identifying the right ads for right websites. It is suitable for all the publishers using Ad Network regardless of location, company size and traffic. While the publishers are monetizing their websites, this technique will increase the value of ad inventory following through the ad network.